distribution research

In the magazine House Beautiful, the way they distribute is through distribution from newsstands and subscribers receiving them. This means that they distribute their magazines through putting them on the stands and people picking up and reading them. Another way that they distribute, they send them through the mail for the people who are subscribed and receive issues every month. The states that receive copies are,   CA, CO, CT, DC, FL, GA, IL, MA, MD, MI, MN, NC, NJ, NY, OH, PA, TN, TX, VA, WA. These are states that have subscribers and are sent to their home. This is a map of their distribution locations.

I think that I would utilize these methods because I think it is a good way to distribute out the product to not only people that are subscribers, but a good way to get people who are not subscribed. By selling it to the newsstand, people may be interested and pick up an issue and start reading it. If they find that they enjoy the magazine, they can then subscribe and start receiving them at home. Also, sending them home gives people a constant and easier access than having to walk to a newsstand to receive the issue.