house beautiful- audience engagement research

In the house beautiful magazine, they have a target audience of 18-54. This is a larger range of age than I had put in mine. Their female to male ratio was similar to mine, it was 172:23. There was a larger female pull than male on the magazine. This magazine was skewed to lower income levels. Majority level on income was $75,00. This is lower than the income I had predicted for my audience engagement.

One way that House beautiful marketed their product was that they had the washing post do a press release on the magazine. They had created a website and posted it to the Washington post. In the article, there was a link to the website within the first few words of the article. Having it be the Washington post, people would be more trust worthy of the opinions relayed in the article. They have an interview in this article about how they are going to change the magazine for the better.

One way That I would market my product is through the press releases. Having a press release from a well known website such as the Washington post can bring a lot of attention to the magazine, bringing in customers that are unaware of the product. With a press release from a credible source, it can bring in more of a following for the magazine. Also with the link in the article, people are able to click on the link and get introduced to the actual magazine instead of just an article about the magazine. Hearing all the positive changes to an article will encourage more people to be interested in the magazine.