Southern living-audience engagement research

For southern living, the male to female ratio is 22/78. Similar to mine, I said that there was a higher  amount of females viewing the magazine than male, but there still would be some. The median household income was specifically $74,385. I had said that the median income was the middle class which is similar to this amount. Finally, the median age for southern living was 55. I gave the span from 25-55. Southern living is branding by creating a television show. The television show will be about home, travel, and food that is all about living in the south. To promote this television show, they did a press release.

Another way that southern living promotes their magazine is through an Instagram following. On their Instagram, they post things such as cooking, houses and other parts of the lifestyle living in the south. The things that they post on their Instagram are similar to the things that they include in their magazines. I think that a reason why they have this Instagram is to inform people that if you enjoy looking at and going on their page, you would enjoy reading their magazine. 

 I think that having a social media would be a way that I would want to market my product. I would want this to be a way that I marketed my product because as you can see, they have a 1.7 m followers on the page. There is also a link in the bio that promotes the website for southern living. This encourages people to not only get introduced to the magazine but if they cant get their hands on a ahrd copy, they can subscribe to the website in order to get the magazine as well.