Distribution for Living etc

The graph at the top shows the circulation for both paid subscriptions and paid single copies. The yellow represents the paid single copies which is a significantly higher number that the paid subscriptions. The bottom graph also shows that the magazine is most popular in the UK and its territories. There is a small percentage of other countries that purchases magazines. This shows that this magazine relies heavily on people who pick up single copies from the store compared to people who have paid subscriptions for the magazine. There is an average of 55,719 copies circulated per issue of the magazine. This is a less popular magazine in the US, making it not as common to the people here. This could have an effect of the amount of issues that go out since America is a large consumer country of magazines.

distribution for House beautiful

There are 3 categories of ways people can get access to the magazine. Either paid subscription, verified subscription or single copies. There were more paid subscriptions that were printed compared to the digital distribution. Most of this companies distributing comes from printed compared to the digital distribution. Although there is a large amount of digital distribution, more prefer to have the printed version. Most of the prints that are distributed also come from people who are subscribed to the magazine.

distribution for better home and garden

This is a chart that shows the circulation for the Better home and garden magazine. There are some place that have a higher circulation number that some, but most states receive copies. This number of copies is counting for both people who have subscriptions and for newsstands. This is a good way to distribute because you have the customers who have purchased the subscription to distribute it out to and you have people whoa re picking up the magazine and purchasing it that way. no matter what, people are purchasing these copies. You also have the option to purchase subscriptions online. Online subscriptions have been gaining more popularity since more technology is now common in the household.

distribution research

In the magazine House Beautiful, the way they distribute is through distribution from newsstands and subscribers receiving them. This means that they distribute their magazines through putting them on the stands and people picking up and reading them. Another way that they distribute, they send them through the mail for the people who are subscribed and receive issues every month. The states that receive copies are,   CA, CO, CT, DC, FL, GA, IL, MA, MD, MI, MN, NC, NJ, NY, OH, PA, TN, TX, VA, WA. These are states that have subscribers and are sent to their home. This is a map of their distribution locations.

I think that I would utilize these methods because I think it is a good way to distribute out the product to not only people that are subscribers, but a good way to get people who are not subscribed. By selling it to the newsstand, people may be interested and pick up an issue and start reading it. If they find that they enjoy the magazine, they can then subscribe and start receiving them at home. Also, sending them home gives people a constant and easier access than having to walk to a newsstand to receive the issue.

Elle Decor-audience engagement research

Elle Decor markets their product through social media. They have an Instagram with a following of 3.5 Million.  On their Instagram, they post photos that can be seen in the magazine. The captions for these photos are advertising what the picture is and what issue you can hear the whole story in. Also in the bio of the profile, it will bring you to their website. People can subscribe to the website and pay an annual subscription fee in order to receive the magazine. Similar to their Instagram feed, they have  a list of pictures that are from an issue. In the caption of the pictures, you can see what issue the pictures are from. Not only do they promote the latest issue, but are constantly promoting any of the issues by having pictures from all of the old issues.

Similar to my demographics, there is a larger female than male viewer. The median age was 45.8. The age range was 25-54, which was similar to mine. Although they had the lowest age of around 25, the majority of people (71%) was 35+. This demographic characteristics had a higher income with an above average income of 150,000. This is above what I had set for my income level average, meaning that this magazine is probably more high end than some others. 

I think that a way that I would market would be similar to them. I would give snipets of the magazine to show people that they would be interested. I would also try and promote all of my platforms using each other. For example, putting the link to my magazine in my Instagram bio. I think this is a way where your name for your magazine is spread around more and people can hear about it more than it just being on the shelves. Having a website is also beneficial because you can get more people who do not want to go to the market just to find the issue. Having the website brings in more income than if it was just on the stands at a magazine shop. 

house beautiful- audience engagement research

In the house beautiful magazine, they have a target audience of 18-54. This is a larger range of age than I had put in mine. Their female to male ratio was similar to mine, it was 172:23. There was a larger female pull than male on the magazine. This magazine was skewed to lower income levels. Majority level on income was $75,00. This is lower than the income I had predicted for my audience engagement.

One way that House beautiful marketed their product was that they had the washing post do a press release on the magazine. They had created a website and posted it to the Washington post. In the article, there was a link to the website within the first few words of the article. Having it be the Washington post, people would be more trust worthy of the opinions relayed in the article. They have an interview in this article about how they are going to change the magazine for the better.

One way That I would market my product is through the press releases. Having a press release from a well known website such as the Washington post can bring a lot of attention to the magazine, bringing in customers that are unaware of the product. With a press release from a credible source, it can bring in more of a following for the magazine. Also with the link in the article, people are able to click on the link and get introduced to the actual magazine instead of just an article about the magazine. Hearing all the positive changes to an article will encourage more people to be interested in the magazine. 

Southern living-audience engagement research

For southern living, the male to female ratio is 22/78. Similar to mine, I said that there was a higher  amount of females viewing the magazine than male, but there still would be some. The median household income was specifically $74,385. I had said that the median income was the middle class which is similar to this amount. Finally, the median age for southern living was 55. I gave the span from 25-55. Southern living is branding by creating a television show. The television show will be about home, travel, and food that is all about living in the south. To promote this television show, they did a press release.

Another way that southern living promotes their magazine is through an Instagram following. On their Instagram, they post things such as cooking, houses and other parts of the lifestyle living in the south. The things that they post on their Instagram are similar to the things that they include in their magazines. I think that a reason why they have this Instagram is to inform people that if you enjoy looking at and going on their page, you would enjoy reading their magazine. 

 I think that having a social media would be a way that I would want to market my product. I would want this to be a way that I marketed my product because as you can see, they have a 1.7 m followers on the page. There is also a link in the bio that promotes the website for southern living. This encourages people to not only get introduced to the magazine but if they cant get their hands on a ahrd copy, they can subscribe to the website in order to get the magazine as well.